Survey Results: An Emerging Digital Divide
Almost all marketing and IT executives believe digital capabilities -- including data analytics, mobile apps, and application programming interfaces (APIs) correlate positively to business performance. Unfortunately, there seems to be a large divide between the top digital performers and those slow to pick up on the digital trends.
In this comprehensive report, view survey results of how companies today are leveraging technology-enabled capabilities such as "big data" and analytics, digital marketing, apps, and APIs. Find out what separates the top performers from the pack, and get key recommendations to help put your business on the right side of the "digital divide."