Social media listening pulls direct opinion, focus groups get personal
More and more organizations are retiring traditional customer intelligence approaches – like focus groups and phone surveys – in favor of social media listening. But do these old-school methods of gaining customer insights still have a role to play?
This expert e-guide examines how your organization can use social media to gain customer insights, as well as the value that older information-gathering methods still bring to the table.
Also inside, uncover best practices for customer experience management (CEM) from a social media perspective.