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Differentiating yourself from the crowd and enticing customers to engage and interact with your organization is one of the latest marketing goals to come out of new interactive technologies. But how can companies work to manage customer experience to yield better customer loyalty and increased satisfaction?

Access this expert e-guide to learn more about customer experience management through the experiences of fictional character Walter White from the popular television series “Breaking Bad.” Read on to learn how Director of enterprise content management (ECM) Kimberly Samuelson of Laserfiche, draws parallels between marketing strategies and the illegal drug business, and see how you can use these tips to improve your customer’s experience.  Topics covered include:

  • Having a great product
  • Providing flexible customer service
  • And 3 more
TechTarget Customer Experience
Feb 8, 2021
Nov 25, 2013

This resource is no longer available.