A Beginner’s Guide to Partner Marketing with Content Syndication
According to a report by Forrester, "the top challenges in campaign management are coordinating communications across channels (49%), [and] personalizing messages based on consumer behavior across channels (48%)."
B2B professionals need to ensure their partners have up-to-date information, and that their web content is consistent and relevant across all channels. To simplify channel marketing, savvy businesses are looking towards channel content syndication.
Access this informative resource to explore the basics of channel content syndication, determine if it's a good fit for your business, and learn what to ask vendors when shopping for a channel syndication tool.