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Social business, in short, represents the new path for enterprise success. Many organisations are beginning to see the value of applying social approaches throughout their effort.

Recent studies have revealed businesses that use social approaches tend to create a stronger customer base, increase workflow, as well as increase their competitive nature. Despite the need to include social media, many companies still struggle with effectively deploying a means to capitalise on social media.

The following white paper outlines many of the challenges associated with social media and how to overcome them. Click on the link below to gain expert advice on how companies today are tackling social media and ultimately, creating meaningful business value. 

Vendor:

IBM

Posted:

Feb 8, 2021

Published:

Nov 15, 2013

Format:

PDF

Type:

White Paper