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Managing the Customer Experience


This classroom explores important trends in managing the customer experience, including how to successfully implement a social media strategy and as well as how to measure the success of a digital content marketing strategy. CEM expert Banafsheh Ghassemi  will provide insight on:

• How to measure the impacts of digital marketing on your business objectives
• The difference between omni-channel and multi-channel customer experience
• Why it’s key to walk in the shoes of your customers 


Andre P. Politzer President, Majestry

André Politzer has over 30 years of experience building business performance and customer loyalty in the high net worth income (HNWI) market. He has championed the science of customer loyalty by personalizing a brand through meaningful relationship building so companies get to know their customers genuinely, speak to what impassions them, and add value to their products and services. André’s expertise encompasses brands in the finance, travel, hospitality, and mobile industries.

Kim Proctor Digital Experience Consultant, Customers That Click

Kim Proctor is the Founder and CEO of Customers That Click, a customer experience consulting firm. Kim has 17 years of professional experience and loves to help companies get to the next level of business success through a focus on better customer understanding and communication. A few of her specialties include: optimizing the digital experience, increasing customer retention and improving customer engagement and word of mouth.

02 Oct 2013
02 Oct 2013
Virtual Environment

This resource is no longer available.