Forging a CEM Strategy

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As customer expectations rise, you can no longer survive in the ecommerce world with just a website and a contact center - you need to go beyond the ordinary. Shoppers are looking for more personalized, responsive, relevant experiences, and in order to provide that, your business needs an effective customer experience management (CEM) strategy.

Access this expert three-part e-guide to discover six top concepts that make up a successful CEM strategy, including:

  • Navigation
  • Integration
  • Personalization
  • And 3 more

Also, hear from a Forrester research analyst as he discusses how increased departmental collaboration can help you better connect with your customers, and learn about tools that can simplify, rather than complicate, your CEM overhaul.

TechTarget Customer Experience
Feb 8, 2021
Aug 28, 2013
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