In today’s world, consumers expect organizations to offer some kind of mobile content they can access on-demand. However, simply offering this content is not enough, the experience has to be consistent, reliable and high-performing. This informative video examines how a Chilean bank utilized an external service provider to build and distribute successful mobile applications, increasing their reach to new customers while also improving satisfaction with existing ones.  

Vendor:

Hewlett-Packard Enterprise

Premiered:

Sep 30, 2013

Format:

Video

Type:

Webcast

Language:

English