Bonobos Improves Web Site Performance to Gear Up for Cyber Monday

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Bonobos is a privately held luxury men’s apparel manufacturer based out of New York City. Their e-commerce site went down on Cyber Monday 2011, one of the high-end menswear retailer-s peak sales days of the year.

Trying to avoid another online retail season riddled with website performance issues, Bonobos CTO Michael Hart turned to SOASTA. Read this informative case study today to learn about the weeks Bonobos spent testing SOASTA CloudTest On-Demand in order to simulate customers going through the entire purchase cycle in order to identify places that caused shopper bottlenecks.

Inside, discover how this tool enabled Bonobos to handle record sales in 2012 of eight times its normal volume of business without any website performance issues, launching it into its biggest holiday season yet.

Feb 8, 2021
Jul 9, 2013
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