How IBM helps midsize business thrive: Leveraging Smarter Commerce to improve the customer experience and increase ROI
You've probably heard that today, we're in the age of the "empowered customer" - with access to a wealth of information thanks to the Internet, customers are drastically changing the way products are sourced, manufactured, marketed, and sold.
As a result, businesses of all sizes are faced with a challenge: how can you meet these increased customer demands while managing product availability and improving customer service?
Luckily, this helpful resource offers advice for midsize businesses on how to achieve rapid ROI in a customer-focused world, while leveraging social media and mobile channels to better connect with customers. Inside, find out how successful companies are:
- Reducing supply chain cycle time
- Improving marketing with customer data analytics
- Personalizing e-commerce efforts for better customer experience
- And more!