For Unwary Users, Social Media Data Analysis Can be an Unfriendly Task
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Social media analytics may be an incredibly useful tool for businesses to gain real, actionable insights about their company and their customers. However, it can also be a waste of time and money if a company does not have a plan for integrating analytics into their business environment.
This expert e-guide describes the typical pitfalls of companies when implementing a social media analytics program and offers advice on how to avoid them. Read more to learn how to:
- Recognize the limitations of your data
- Break down organizational barriers
- Prevent overreaching and maintain focus
- And more