For Unwary Users, Social Media Data Analysis Can be an Unfriendly Task

Social media analytics may be an incredibly useful tool for businesses to gain real, actionable insights about their company and their customers. However, it can also be a waste of time and money if a company does not have a plan for integrating analytics into their business environment.

This expert e-guide describes the typical pitfalls of companies when implementing a social media analytics program and offers advice on how to avoid them. Read more to learn how to:

Recognize the limitations of your data
Break down organizational barriers
Prevent overreaching and maintain focus
And more

Vendor:: IBM
Posted:: Feb 8, 2021
Published:: Mar 15, 2013
Format:: PDF
Type:: eGuide

Already a Bitpipe member? Log in here

Download this eGuide!

Corporate Email Address:
You forgot to provide an Email Address.

This email address doesn’t appear to be valid.

Please provide a Corporate Email Address.

This email address is already registered. Please log in.
First Name:
You forgot to provide your first name.
Last Name:
You forgot to provide your last name.
Company Name:
You forgot to provide a company name.
Job Title:
You forgot to provide a job title.
Seniority:
You forgot to select your seniority.
Job Function:
You forgot to select your job function.
# of employees:
You did not select the number of employees at your company.
Industry:
You did not select which industry you are in.
Sub-Industry:
You did not select which industry you are in.
Address 1:
You did not provide a full local address.
Address 2:
City/Town:
You did not provide a full local address.
Country:
You did not select the country you are from.
State/Province:

You did not provide a full local address.
Zip/Postal Code:
You did not provide a full local address.
Phone:
You forgot to provide a phone number.

This phone number format is not recognized. Please check the country and number.
- I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.
Please check the box if you want to proceed.
- I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.
Please check the box if you want to proceed.

By submitting my Email address I confirm that I have read and accepted the Terms of Use and Declaration of Consent.