Using Social Media Monitoring Tools Starts with Business Connections

Using Social Media Monitoring Tools Starts with Business Connections

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Many businesses are so eager to jump into social media analytics that they forget to develop a big-picture plan of how this technology will fit into their business initiatives.  Launching social media sites, such as Facebook and Twitter, without a strategy for analyzing and distributing this information, severely limits the usefulness of this technology.

This expert e-guide explains what you need to know for getting the most from your social media analytics tools and provides useful tips for integrating social media into your analytics landscape.

Vendor:
IBM
Posted:
Feb 8, 2021
Published:
Mar 14, 2013
Format:
PDF
Type:
eGuide
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