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Creating Brand Advocates


Did you know that the cost of losing one customer is four times higher than obtaining that same customer? A typical company receives around 65% of its business from existing customers, and only a 5% reduction in the customer defection rate can increase profits by 25%-80%.

It’s important to keep customers loyal and happy, but it’s even more important to make these customers advocates for your brand. Brand advocates save you money, increase brand sentiment, and help your business obtain new customers.

In this insightful video, learn how to move past traditional approaches to customer relationship management (CRM) and reach out to social influencers through things like Twitter, Facebook, and blogs. Additionally, discover how you can transform these customers into brand advocates who will help others connect with your brand.

Hewlett-Packard Enterprise
04 Nov 2012

This resource is no longer available.