E-Guide: Creating an Effective Social Analytics Program

E-Guide: Creating an Effective Social Analytics Program

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Increasingly, businesses have been adopting social media analytics as a valuable tool to gather insight into their performance and develop goals. However, companies must be sure to employ the right strategies and tools to correctly interpret text data.


Read this e-guide to discover the tricks of effective social media analytics, including:


• Knowing, up front, what you hope to achieve with the data
• Bringing in an analytics software vendor or service provider if you don’t plan on analyzing large quantities of data
• Using social analytics as a crisis aversion tool

Vendor:
IBM
Posted:
Feb 8, 2021
Published:
Dec 21, 2012
Format:
PDF
Type:
eGuide
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