Mobile NFC in Retail
Near Field Communication, or NFC, is a contactless radio technology that can transmit data between two devices within a few centimetres of each other.
Mobile phones are increasingly being equipped with NFC capabilities, enabling an array of new digital services that could greatly enhance the consumer shopping experience.
The combination of NFC, an easy-to-use and versatile technology with mobile connectivity, could realise many benefits in the retail sector.
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The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world’s mobile operators with more than 230 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers and Internet companies, as well as organisations in industry sectors such as financial services, healthcare, media, transport and utilities.