Mobile NFC in Retail
Near Field Communication, or NFC, is a contactless radio technology that can transmit data between two devices within a few centimetres of each other.
Mobile phones are increasingly being equipped with NFC capabilities, enabling an array of new digital services that could greatly enhance the consumer shopping experience.
The combination of NFC, an easy-to-use and versatile technology with mobile connectivity, could realise many benefits in the retail sector.
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