Customers have changed- smart phones, tablets, social networking and the role of the web have changed behaviors, habits, and expectations.  Many companies are ill-prepared to adapt to changing customer interactions and reluctant to experiment.

Companies that are able to adapt will thrive, creating value for their customers that drives long-term profitable relationships.  Check out this Forrester evaluation for insights on the importance of:

• Cross-role collaboration
• Clear customer insights
• The link between agility and business result
• And more.

Also included are 4 key recommendations for getting started.

Vendor:

IBM

Posted:

09 Oct 2012

Published:

31 May 2012

Format:

PDF

Length:

14 Page(s)

Type:

White Paper

Language:

English