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Effective B2B Integration



By Dale Vile


Effective business-to-business (B2B) integration is key to the performance of supply and demand chains, which in turn impacts the competitiveness of companies and economies as a whole. So what’s the state of play in this area, and how can organisations optimise their trading activity?


The highly interdependent nature of business in many industries means the way in which organisations communicate and transact across supply and demand chains has a big impact on business performance. It is therefore not surprising that a recent study involving 201 medium to large UK and Dutch organisations demonstrated a strong correlation between B2B integration effectiveness and both financial performance and business development activity.


Top performers illustrate how to break the problem down into more manageable pieces. When we look at what those with the best overall B2B capability have in common, i.e. what they are doing ‘right’ to drive results, we are able to distil the factors make a difference.


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Freeform Dynamics is a research and analysis firm which tracks and reports on the business impact of developments in the IT and communications sectors. It uses an innovative research methodology to gather feedback directly from those involved in IT strategy, planning, procurement and implementation.

Feb 8, 2021
Sep 21, 2012
Analyst Report

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