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Rethinking CRM: Drive Greater Sales Productivity with Oracle Fusion CRM


Sales organizations often resist change, especially when it distracts them and slows down the selling process. Oracle has invested more than six years of in-depth research, conducting extensive interviews with more than 1,000 global customers to understand their needs. Coupling research findings with current market trends, Oracle has designed a new generation of CRM products called Oracle Fusion Customer Relationship Management. Oracle Fusion CRM is specifically designed to help selling organizations improve effectiveness and efficiency to drive more revenue. Oracle Fusion CRM is built on a completely new, open, and standards-based architecture. And Oracle Fusion CRM products were built with ease of use in mind. Each application guides sales professionals to execute on the most optimal actions during the course of their work day. And they're designed to work how they work-in Microsoft Outlook, on the Web, or on their smartphone. Oracle Fusion CRM coexists with other new Oracle Fusion Applications solutions for Human Capital Management, Supply Chain Management, Project Portfolio Management, Procurement, and more.

This white paper is designed to provide deeper insight into Oracle's Fusion CRM solution, and provide specific decision criteria to help determine whether this solution is the right fit for your sales organization. 

Oracle Corporation
19 Sep 2012
19 Sep 2012
15 Page(s)
White Paper

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