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Get your money’s worth from RDBMS


How confident are you in your ability to calculate the total cost of running your databases? Do you take hardware, software, and staff time expenses into consideration?

There is a wide-spread lack of understanding about the apparent and hidden costs of data management, costing enterprises precious budget dollars. Watch this comprehensive webcast to learn about an innovative database technology that:

  • Installs more efficiently than the competition
  • Runs on less server processor power
  • Requires less IT staff resources
  • Requires less storage capacity
  • And more


Carl Olofson Research VP of Application Development and Deployment, IDC

Carl Olofson performs research and analysis for IDC’s Information Management and Data Integration Software service within the Application Development and Deployment research group. Mr. Olofson’s research involves following sales and technical developments in the information and data management (IDM) markets, database management systems (DBMS) markets, data movement and replication software, data management software, metadata management software, and the vendors of related tools and software systems. Mr. Olofson also contributes overview and data integration research content to Integration and Deployment Software, which covers developments in software technologies that manage the overall integrated deployment of applications developed and maintained using application development and deployment software. Mr. Olofson also advises clients on market and technology directions as well as performing supply and demand-side primary research to size, forecast, and segment the database market.

Randy Perry VP of Business Value Consulting, IDC

Mr. Perry developed and has led IDC's Maximizing Business Value practice for over seven years. As IDC's thought leader in promoting the financial benefits of IT, he has pioneered Return-on-Investment and cost of ownership methodologies and Business Value sales tools development and sales training, completing more than 75 studies over the past 10 years. He is currently building the IDC Business Value database to support IDC vendor and enterprise clients.
Mr. Perry has more than nineteen years of experience in strategic planning and consulting. He has spoken at industry seminars and has been published in North America, Latin America, Europe and Asia Pacific.

Terry Orsborn Senior Group Product Marketing Manager, Sybase, an SAP company

Terry Orsborn is a senior marketing manager at Sybase, an SAP company, and directs product marketing for the industry-leading enterprise database, Adaptive Server Enterprise. She develops the strategy and manages the marketing programs to drive demand for ASE in the marketplace. Under her tenure, Sybase ASE revenue experienced double-digit growth and outpaced the database market growth overall. A 15+ year veteran of Sybase marketing, Ms. Orsborn is currently leading the product marketing release of SAP Business Suite on Adaptive Server Enterprise, including go-to-market strategy, field enablement, marketing campaigns, and demand generation programs.

SAP America, Inc.
Mar 21, 2012

This resource is no longer available.