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By 2015, Gartner expects context aware computing to be as influential to mobile consumer services and relationships as search engines are to the internet.


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Context-aware computing has been studied and applied for more than 20 years. Advances in software, mobility, analytics and the use of the internet to exchange information in real time will enable experience designers to link physical, electronic and mobile commerce for commercial gain and to enhance knowledge work productivity.


Based on Gartner’s observation of the degree of personalisation (and underlying use of analytics) now possible in today’s mobile and social ecosystems and platforms, practices of optimising individual experiences and interaction channels will become mainstream during the next two to three years.


Social media will provide key ingredients so that context providers and enterprises can create such experiences by inferring intent. They will need a deep understanding of the groups to which end users belong. They will also need to adjust to a user’s persona, as well as automatically adjust experiences in the physical and digital worlds by adapting to environments in real time.


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This report is based on independent technology advisory research from Gartner, Inc. Gartner delivers the technology-related insight necessary for IT leaders to make the right decisions every day. This exclusive article was written Gartner analysts for Computer Weekly readers on a non-commercial basis.

Feb 8, 2021
Jun 1, 2012
Analyst Brief

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