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Tablet & eReaders: strategies and opportunities
Tablets – otherwise known as ‘tablet PCs’ or ‘media tablets’ – represent the most recent evolution of portable connected devices, combining the functionality of a number of dedicated devices with the recent developments it has inherited from its closest relation: the smartphone.
eReaders – along with MP3 players, PGCs (Portable Games Consoles), netbook and laptops – are one of those devices, the functionality of which is being integrated into tablets. eReaders however remain a viable prospect due to unique technology – electronic ink – which makes reading on the device a superior experience to that of LCD (Liquid Crystal Display) technology (used in tablets).
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Juniper Research specialises in identifying and appraising new high growth market sectors within the mobile ecosystem. The cornerstones of Juniper's research are market sizing and forecasting, together with competitive analysis, strategic assessment and business modelling. Juniper provides independent and impartial analysis of current and emerging opportunities through a team of dedicated specialists.