MicroScope - January 2012: A special issue examining the opportunities that virtualisation offers the channel

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What should the channel be selling?

Virtualisation can offer resellers a range of technologies to pitch. As Amro Gebreel finds out these are not just confined to virtual tools but beyond as a move to the technology has implications on existing legacy systems. The opportunities as a result for resellers are wide and the selling options more numerous than they might have imagined.


Going beyond the server

Desktop virtualisation and management tools have become two of the broad product categories to emerge in the last year as areas resellers should be engaging in. As Billy MacInnes finds out there is plenty of activity currently happening in these areas and more forecast by vendors.


What customers plan to spend

Exclusive TechTarget customer research shows just what the buying intentions are this year around virtualisation. Simon Quicke picks through the results and shares the feedback from the coalface as users reveal why they will invest in technology as well as some of the issues they identify as being ones the channel needs to help them overcome.


Channel case study

A few distributors sell virtualisation but some in the channel have based their strategy around selling and supporting solutions around the technology. Simon Quicke catches up with Magirus to get an insight into the strategy behind its move to focus on this technology and how it is supporting resellers.


This issue is sponsored by:  Fujitsu, Ingram Micro Europe BVBA and APC by Schneider Electric

Feb 8, 2021
Jan 16, 2012

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