MicroScope October 2011: A special issue examining the latest tools the channel can use to communicate with customers

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How CRM went social

CRM systems promise to help monitor and manage communication with customers but with conversations happening online and on various platforms the latest products have to build in a way of capturing that information. This feature provides an update on what tools vendors are offering as well as the opportunities it presents for resellers looking these.to sell

Social media in action

Already vendors are using the likes of Facebook and Twitter to run promotions to resellers and customers and in this case study we look at five examples of just what is possible for those with a creative marketing mind.

Tweeting with clients

Resellers are already using Twitter to promote themselves to their client base and Alex Scroxton discovers some of the ways that the channel can take advantage of this platform to boost brand and improve relationships.

Linking in

Seen as a good recruitment tool LinkedIn boasts the addition of two new members a second. But as we discover it is not just about hiring staff or putting yourself in the shop window the site can help develop brand, promote products and services as well as using some techniques to attract top talent.

This issue is sponsored by: Wick Hill/WatchGuard and Toshiba

Feb 8, 2021
Oct 21, 2011

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