Dive Deeper into Your Sales Metrics: 4 Ways to Discover Hidden Sales Treasure
Almost every sales organization has a goal of achieving a more accurate forecast and improving sales execution. Marketing organizations want to know what marketing efforts work to drive leads and opportunities through the funnel to close. A genuinely effective sales and marketing analytic effort should give actionable insights that allow:
- Deeper insights into the pipeline and sales process to generate more accurate forecast
- Determination of what sales content, tools and messaging are most effective in moving and winning deals
This ebook by sales strategy expert Rich Berkman outlines four ways to leverage the unique data insights that interactive sales playbooks provide. This additional knowledge can drive significant improvements in win rates, deal sizes, sales velocity, productivity and overall sales performance.