A midmarket guide to leveraging data as an asset with business intelligence and analytics
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Business intelligence (BI) and data analytics tools have been key contributors in enabling large corporations to sift through mountains of data in an effort to uncover insights into:
- Internal costs
- Customer buying patterns
- Revenue and profitability trends
- And more
Despite these benefits, many small and medium-sized businesses (SMBs) have yet to use BI, primarily due to concerns about the complexity and high cost of deploying and managing BI systems.
Inside this expert e-book, learn how SMBs can also take advantage of BI and data analytics and gain a competitive edge.