A midmarket guide to leveraging data as an asset with business intelligence and analytics
Business intelligence (BI) and data analytics tools have been key contributors in enabling large corporations to sift through mountains of data in an effort to uncover insights into:
- Internal costs
- Customer buying patterns
- Revenue and profitability trends
- And more
Despite these benefits, many small and medium-sized businesses (SMBs) have yet to use BI, primarily due to concerns about the complexity and high cost of deploying and managing BI systems.
Inside this expert e-book, learn how SMBs can also take advantage of BI and data analytics and gain a competitive edge.