Data Mining 101: How to Reveal New Insights in Existing Data to Improve Performance

Data Mining 101: How to Reveal New Insights in Existing Data to Improve Performance


The ability to make effective, fact-based decisions is not based on data quantity alone. Most organizations are awash in data – too much of it, in many cases. Rather, the successful organization is the one who can discover more meaningful and predictive insights from the data it already has.

That was the topic of a SAS webinar in the Applying Business Analytics Series– showing how predictive analytics and data mining can reveal new insights out of existing data to improve business performance. The presentation focused on how to:

• Discover new and relevant insights with speed and flexibility
• Analyze data to find useful results with confidence
• Act quickly to make better decisions and drive better actions
• Monitor analyses and results to verify continued relevance and accuracy
• Effectively manage a growing portfolio of predictive assets

Take a look at this transcript from the webinar to learn the top three big ideas in predictive analytics and data mining, and a whole lot more.

22 Jun 2011
22 Jun 2011
12 Page(s)
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