Commerce Anywhere: A Business and Technology Strategy to Maximize Cross-Channel Commerce Growth
As social and mobile commerce emerges and fuses with physical stores and contact centers, e-commerce has gone from fringe to foundation. Now, business must engage, sell to and serve customers across all channels and devices, tailoring their customer serivce approach to the "anytime, anywhere" customer with mobile device in hand. This white paper from Oracle details the commerce anywhere approach, which can help businesses personally connect with customers by adopting a holistic view of the customer's lifecycle.
Learn how to meet expectations on the evolving consumer journey through the cross-channel commerce landscape of today, which is driven by technical trends including:
- Broadband penetration and wireless advancements
- Smart mobile and tablet devices
- Software as service (SaaS) applications
- And more
No longer just a Web solution, a well-designed e-commerce system can serve as the model for a true cross-channel commerce solution.