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Enterprise data is largely falling short of a standard that makes it possible to utilize in how business will be conducted in the next decade. Most enterprise data is “adequate” for basic operational needs today. It has been brought to standard, through long, slow processes of selectively upgrading the data intake functions of the organization. However, in the decade to come, business will care much more for the data than just ensuring it passes basic data entry standards. It will care that the data has true data quality across the enterprise.
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