How to Win Customers and Build Trust Online: What smart companies are doing to build trust and use it to create competitive advantage online
All the things that e-commerce managers want to do – reduce the number of abandoned carts, increase order values, defend margins, increase return on investment from advertising or compete with big name brands – depend on trust. Moving beyond online retail, trust is even more important. Financial or insurance transactions, for example, require customers to disclose even more information than an online purchase. Public sector applications are even more demanding. Would you do your tax return or access your medical records on a site you didn’t trust? If you can make your site more trustworthy, you can turn these concerns to your advantage. Learn how trust can be a competitive advantage, and how to go about establishing trust among customers in this white paper.