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How to Beat the Cost of Compliance by Optimizing your Data Across its Lifecycle with IBM System z®


Organizations are being required by law to store more information for longer periods of time. These regulations and market demands are also creating another pressure point that requires organizations to leverage and exploit vast amounts of information in more ways than ever. The impact of these demands could mean that over time, storage and processor costs increase, while the performance of business applications, data and processing slow down.

We cordially invite you to attend this complimentary webcast to discuss the challenges of information storage and regulatory compliance. While information has become the life blood of the business, if it is not managed properly across its lifecycle it can become more of a liability than a strategic asset. In this webcast you’ll learn how to lower costs through optimizing your organization’s data, thereby improving the efficiency of your business processes and applications. With intelligent archiving and thorough backup-and-restore strategies, you can further reduce costs and risks to your business.

Here are some of the topics we’ll discuss:

  • Reducing the risk of non-compliance by retaining information and making it readily accessible when required
  • Increasing application and process performance by archiving data that is “application aware”
  • Preventing unnecessary storage and processor costs by discovering and analyzing performance, queries and IO bottlenecks
  • Maintaining customer service levels with better performance and optimization of data
  • Reducing the risk of data loss and potential bankruptcy with effective backup and restore strategies

Following the main presentation, we will invite your questions for Q&A panel discussion. Webcast attendees will also receive a complimentary white paper from IBM on information lifecycle management, and a copy of the 2010 Information Governance Market Report.


Eric Naiburg Program Director, Information Governance Strategy, IBM Software Group

Eric has worked in the software development industry for over 18 years and is co-author of UML for Database Design and UML for Mere Mortal both published by Addison Wesley. Eric Rejoined IBM in 2008 as the team leader for Integrated Data Management and Optim Solutions. Prior to rejoining IBM, he worked for Ivar Jacobson Consulting as VP of Sales and Marketing. Before joining Ivar Jacobson, he was director of product marketing for CAST Software. Previously working for IBM, Eric held several roles within the Rational Software group including program director for business, industry and technical solutions, product manager for Rational Rose and team market manager for Rational Desktop Product. He also spent several years with Logic Works Inc. (Acquired by Platinum Technologies and CA), as product manager for ERwin

Mark Simmonds Senior Manager, Information Management, IBM Software Group

Mark Simmonds is a senior product marketing manager within the IBM Software Group Information Management division focused on Data Governance, Master Data Management and SOA for the System z® portfolio. He has 15 years IBM service. He previously spent 10 years in WebSphere® Product Marketing. He has his feet firmly on the ground having spent three years as an IBM systems architect responsible for infrastructure design and corporate technical architecture with large financial institutions. He has a number of author recognition awards, having written articles for technical journals and business magazines.

Tom Vogel Senior Manager, DB2® for z/OS® Tools, IBM Software Group

Tom has more than 10 years of experience working in the database software tools area, in both technical and marketing capacities. Over the years, Tom has managed marketing and communications for both z/OS and distributed platform tools. Tom's background also includes user interface technology and customer experience analysis. Tom has experience working extensively with customer requirements and communications.

Mar 1, 2011, 11:00 EST (16:00 GMT)

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