Text Analytics in the BI Ecosystem

Text Analytics in the BI Ecosystem


Consider the relevant information now contained in blogs, tweets, emails, texts, and news. Social media analytics helps companies design better marketing campaigns and gain a deeper understanding of marketing effectiveness. Yet integrating this vast amount of textual information into the analytics ecosystem is a growing challenge.

Read this 8-page whitepaper by industry expert Seth Grimes to learn how companies are applying text analytics capabilities to better track, map, and predict consumer preferences and behavior. You’ll get a valuable roadmap to guide you in bringing text analytics into your organization’s analytics environment, as well as a best-practice framework for evaluating solutions options.

Sybase, an SAP company
28 Oct 2010
28 Oct 2010
9 Page(s)
White Paper
Already a Bitpipe member? Login here

Download this White Paper!

By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.

You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.