Business Analytics: Helping You Put an Informed Foot Forward
Most companies today have plenty of data. Creating intelligence and gleaning real insight from this data is what continues to elude organizations. Despite years of talk about scorecards and metrics, gut feelings and experience are often still the guides for making important, sometimes critical decisions, even though current research reveals a clear link between business performance and the use of business analytics.
So what exactly is business analytics and how can it help? Business analytics is, simply put, the application of analytical techniques to resolve business issues. It provides organizations with a framework for decision making, helping organizations solve complex business problems, improve performance, drive sustainable growth through innovation, anticipate and plan for change while managing and balancing risk.