Ease of Use in Web Conferencing – The Cost Benefits Of Making Usability a Priority
Web conferencing is a revolutionary business tool. The technology’s many benefits – which include saving travel costs, increasing individual and team productivity, and removing distance as a barrier for getting the right people (and customers) involved – has motivated many to become proficient at its use. But the recent dramatic changes in the global economic climate have brought into focus a new urgency to find ways to cut costs and work together efficiently.
A web conferencing solution that is easy to use faces a daunting challenge: it must seamlessly blend a cold combination of computer and network-based technology into a natural, familiar meeting process that has been the norm since the dawn of humankind. Through survey data, this study examines the role of usability as the major issue that stands in the way of truly beneficial adoption of web conferencing by the mainstream.