The Critical Role of Text Analytics in the BI Ecosystem
The Critical Role of Text Analytics in the BI Ecosystem

A vast amount of business-relevant information is in the form of text, locked in emails, documents, blogs, and forums. Integrating this mother lode of textual information into modern analytics applications is a growing challenge for many enterprises.
Join Sybase, Seth Grimes and Kapow on Tuesday, June 15th at 1:00 PM ET to learn why and how enterprises are motivated to deploy text analytics capabilities for research, e-discovery, customer service, fraud detection, and competitive intelligence. By viewing this webcast you will understand:
- Why unstructured data represents a significant opportunity
- What value text analytics is demonstrating in typical use cases
- How to integrate text analytics technology and solutions within the BI/analytics ecosystem
- Which technologies are required for integrating structured and unstructured analytics
- How to get started - a basic roadmap
Speakers
Seth Grimes Business Intelligence and Decision Systems ExpertKapow Technologies is a market-leading provider of technologies for accessing, enriching, and serving noise-free web data for use by enterprises in BI and analytics applications. Kapow has recently partnered with Sybase to leverage the power of Sybase IQ – the first column-based analytics server to incorporate text analytics capabilities in its core feature set.