E-Book: An Executive’s Guide to Customer Data Analytics and Customer Intelligence: How to Get More Out of Customer Data with Analytics Technology
It’s no secret that there’s valuable knowledge contained in customer data - if you can extract it. The challenge facing many organizations is exactly how to deploy analytics to unlock insight from customer data. This e-book offers an executive overview of customer data analytics and customer intelligence, with deployment advice and best practices from top performers.
In this e-book you will:
- Discover the benefits of leveraging customer data with analytics technology and get insight for building a business case.
- Find expert tips for leveraging customer data analytics and read some examples of common mistakes.
- Read exclusive case studies from leaders in customer data analytics, including a look at challenges and results.
- Get expert advice for selecting customer data analytics technology.