Zynga Grows to #1 Social Gaming Site with RightScale

Zynga Grows to #1 Social Gaming Site with RightScale


Zynga is the largest developer of social games on the Web, with hugely popular titles such as FarmVille, Mafia Wars, Café World, Zynga Poker, YoVille, FishVille and PetVille. Zynga’s “freemium” business model is simple and effective – while many of its online games can be enjoyed for free, the company sells virtual goods – for real money – to its massive user base of gamers. The sale of these virtual goods accounts for 90 percent of Zynga’s revenue. With the skyrocketing popularity of Zynga games such as FarmVille – which is now the largest single application on Facebook – Zynga’s technology strategy has to be as savvy as its business model. Zynga now relies on RightScale and cloud services to manage its precipitous growth, maintain high availability, and keep costs in check.

06 Apr 2010
06 Apr 2010
3 Page(s)
Case Study
Already a Bitpipe member? Login here

Download this Case Study!

By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.

You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.