Revenue Management: Exploiting existing data to generate increased revenue

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There is no doubt that these are challenging times for businesses globally. The economic recession has left virtually no country or sector unscathed, at the same time turning countless assumptions on their head. As organizations struggle to survive, it is imperative that they look at new ways of generating greater revenue, and that will mean doing things differently. Without access to vast financial reserves or sources to support these changes, however, survival in the longer term will be about learning how to work smarter with existing resources.

This white paper considers the potential of exploiting existing data held by organizations in such a way that it can be used to generate increased revenue. It considers the issues facing organizations in terms of the quality of their master data, the specific challenges of operating internationally and how these can be overcome, as well as making recommendations to achieve improved revenue management.

Feb 8, 2021
Jan 28, 2010
White Paper
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