Home
Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst

Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst

The Metro Atlanta YMCA is constantly striving to strengthen kids, families and communities. To create programs with the highest possible impact and increase member engagement, the YMCA's marketing function needed a better way to identify and predict the needs of its members. In an attempt to tailor and more effectively promote its programs, the YMCA tried comparing income statements and budgets with the member database to summarize trends, create marketing strategies, and predict outcomes. Employees and volunteers spent valuable time pulling pivot tables from Excel spreadsheets, buying mail lists, and experimenting with direct mail campaigns. It was a complicated, time and resource consuming process.

The YMCA then turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair and reasonable price. Read on to learn the benefits YMCA experienced when they switched to Birst, which include:

Improved ability to identify and create programs that meet member's needs
Deeper engagement with member households
Greater alignment between the organization's mission, program design, and marketing activities

Vendor:: Birst
Posted:: 19 Oct 2009
Published:: 19 Oct 2009
Format:: PDF
Length:: 2 Page(s)
Type:: Case Study
Language:: English

Already a Bitpipe member? Login here

Download this Case Study!

Corporate E-mail Address:
You forgot to provide an Email Address.

This email address doesn’t appear to be valid.

Please provide a Corporate E-mail Address.

This email address is already registered. Please login.
First Name:
You forgot to provide your first name.
Last Name:
You forgot to provide your last name.
Company Name:
You forgot to provide a company name.
Job Title:
You forgot to provide a job title.
Seniority:
You forgot to select your seniority.
Job Function:
You forgot to select your job function.
# of employees:
You did not select the number of employees at your company.
Industry:
You did not select which industry you are in.
You did not select which industry you are in.
Address 1:
You did not provide a full local address.
Address 2:
City/Town:
You did not provide a full local address.
Country:
You did not select the country you are from.
State/Province:

You did not provide a full local address.
Zip/Postal Code:
You did not provide a full local address.
Phone:
You forgot to provide a phone number.

This phone number format is not recognized. Please check the country and number.
- I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.
Please check the box if you want to proceed.
- I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.
Please check the box if you want to proceed.