Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst
Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst

The YMCA then turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair and reasonable price. Read on to learn the benefits YMCA experienced when they switched to Birst, which include:
- Improved ability to identify and create programs that meet member's needs
- Deeper engagement with member households
- Greater alignment between the organization's mission, program design, and marketing activities