This resource is no longer available

Breaking the Business Intelligence Log Jam


Labor is by far the largest cost in any business intelligence project: nearly 60% according to some estimates. But the actual "keyboard time" to configure a system is minimal. All the work goes into deciding what that configuration should be.


This work is the time spent understanding user needs and available data, designing solutions that combine the two, testing and reviewing results with users, and then repeating the process until the users are satisfied with the results. Developers have long recognized that the key to keeping down project costs is minimizing the changes made after delivering the initial result. Modifying, retesting, and re-reviewing a fully elaborated existing system can be much more effort than building it the first time.


Yet changes are inevitable. Users and analysts often don't understand their true requirements until they see the first concrete results of the project. Moreover, those requirements will change over time in response to new information - some provided by the BI system itself - and to changes in the underlying business. In other words: required changes pile up at a steady or accelerating rate, while the effort to make each change grows with system complexity. The inevitable result is a growing backlog of unmet business needs. That build-up is the BI Log Jam. Read this analyst report to learn how to break the cycle.


David M. Raab Raab Associates Inc. Since 1987, Raab Associates Inc. has provided independent consulting on marketing technology and analysis to major firms in retail, communications, financial services, hospitality, and technology industries. David M. Raab has written hundreds of columns for publications including DM News, DM Review (now Information Management) and Relationship Marketing Report and spoken to audiences around the world. He is author of the Raab Guide to Demand Generation Systems and The Marketing Performance Measurement Toolkit.
26 Jun 2009
01 May 2009
9 Page(s)
Analyst Report

This resource is no longer available.