Journal of Management Excellence: Creating Value
Companies lured by overly simplistic approaches to EPM run the risk of ineffective implementations. Simple approaches to EPM may sound attractive, but if it were truly easy then every company including your competitors-would be doing it effectively. It is because EPM is not so easy that your company can use it to gain competitive advantage. Leading companies understand that a more sophisticated approach to EPM puts them ahead of competitors. And this creates opportunities to enhance the value of the business.