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Data Modeling and MDM: The Facts and the Fiction

With the emergence of master data management (MDM) comes excitement, adoption and assumptions. As with any strategic technology solution, the importance of modeling and architecture in MDM is critical.

While many MDM adopters understand data modeling in the context of their databases, the data model in MDM continues to be misunderstood. Attend this Webcast to learn:

  • The basic functions and features of an MDM solution,
  • A quick review of logical data modeling, from operations to analytics.
  • The key functions addressed by the data model with MDM,
  • A checklist for addressing your MDM project's data modeling needs.

Attend this Webcast with Evan Levy to learn how MDM works and how to differentiate the truths and myths regarding the role that the logical data model plays within the environment.

*The first 25 attendees will receive a free copy of Evan Levy and Jill Dyche's book: Customer Data Integration: Reaching a Single Version of the Truth.


Michael Moran Senior Product Marketing Manager, Initiate Systems As product marketing manager for Initiate Systems, Michael works collaboratively with fellow product marketing and product managers in the development of new products, functions and features in response to CDI-MDM market requirements. Additionally, Michael shares responsibility with development of marketing in support of current and future products and services of Initiate Systems. Evan Levy Partner & co-founder, Baseline Consulting Evan Levy is a partner and co-founder of Baseline Consulting, a professional services firm concentrating on enterprise data issues. He is an acknowledged expert in the field of data integration and regularly oversees high-profile systems integration projects for key clients such as Charles Schwab and Verizon. Evan is co-author of the book, Customer Data Integration: Reaching a Single Version of the Truth, which describes the business breakthroughs achieved with integrated customer data.
Initiate Systems, Inc.
Nov 29, 2007, 14:00 EST (19:00 GMT)

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