Service Providers' Competitive Response: The Why and How of Network, Services and Business Transformation
Service Providers are proactively implementing initiatives to improve their ability to compete by generating new services cost-effectively. In response to declining revenues, increased competition and service commoditization, service providers are striving to satisfy end-user demand for personalized and blended services, provide superior QoE, and implement streamlined business models. These initiatives require transformation at three levels: network, services and business. Based on worldwide, multi-technology experience and partnerships, Alcatel-Lucent is a leader in addressing the unique requirements of service providers at different stages in the transformation process. Delivering Innovative Services with the Alcatel-Lucent Service Delivery Environment- A Service Delivery Environment featuring Common Enablers for the Delivery of Personalized and Blended Services across Multiple SDPs. Service providers need to continuously expand their offerings to address competitive demands. They must enable blending and personalization of services to enhance the end-user experience. Delivering such services requires the sharing of common information and of operations capabilities. This document explains the choices and challenges that service providers face in developing these features and presents how Alcatel-Lucent's Service Delivery Environment (SDE) - an architecture for consolidated, consistent and efficient service delivery that can bridge across multiple SDPs - helps to overcome them.