Ten Critical Success Factors for CRM: Lessons Learned from Successful Implementations
Customer relationship management (CRM) solutions are implemented to drive revenue growth, productivity and customer satisfaction. However, instead of the benefits they were hoping to achieve, many organizations have encountered problems during deployment ranging from cost overruns and integration challenges to poor user acceptance. This white paper provides a checklist of the ten critical success factors for organizations to follow as they design and deploy their systems. If you are involved in a CRM rollout or expect to be soon, by adhering to these guidelines you will avoid the common pitfalls of CRM implementations and be in a position to realize a significant return on your CRM investment.