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Leveraging RFID & Other Pervasive Technologies to Achieve Transaction Efficiency in Consumer Retailing


Improving customer interaction gives organizations a significant edge in acquiring customers. Retailers that provide the best customer experience with efficient supporting retail operations will gain the most revenue from customers. Read this paper to learn how technology is transforming consumer behavior and how radio frequency identification (RFID) technology can optimize retail operations and enable a superior consumer experience.


Technology is not only transforming consumer behavior, it is also changing the way retailers conduct business. Mobile technologies and the internet have enabled a highly-informed customer base, allowing consumers to remotely research purchases and explore the competition. Learn how to address the demands inherent in this new environment through an RFID platform that increases efficiency through automated data capture and identification capabilities.


Devon C. Ferreira Principal within the Industry Solutions Consulting Team, Infosys Technologies Limited Devon C. Ferreira is a Principal within the Industry Solutions Consulting team and is responsible for strategic consulting and solutions development for RFID and other pervasive technologies. Devon has worked with Fortune 500 companies in North America, Europe and Africa to capitalize on new technologies to improve operations and experience. He holds a Masters degree in Engineering from the University of Michigan (Ann Arbor) and a Bachelor’s degree in Engineering from the University of Natal.
Girish Ramachandra Delivery Manager, Infosys Technologies Limited Girish Ramachandra is a Delivery Manager and heads solution development and delivery in the RFID Solutions Practice at Infosys. With more than ten years of industry experience, he focuses on facilitating the development of technology solutions to address business problems in the area of Consumer Retail. Girish is a Management graduate from IIM, Bangalore and a Mechanical Engineer from UVCE, Bangalore.
Infosys Technologies Limited
14 May 2007
01 May 2006
8 Page(s)
White Paper

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