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The Overlooked Relationship between Data Quality, CRM, Marketing Automation and BI

This White Paper briefing has illustrated several examples of how to present knowledge to every level of the entire marketing, sales, IT and/or business planning/operations groups. We also presented the importance of DATA QUALITY AND DATA MANAGEMENT in this scenario. The solution samples presented represent just a small sample of the total needs of the enterprise. Before the enterprise cleans data, they should understand the significance of the cleansing and how clean data will ultimately be used. The examples go on and on, but the point should be clear; having the ability to reach out to customers in a professional manner and to accurately identify their wants and needs isn't just desirable, it is a requirement for all businesses. Targeting the right consumer or household or business at the right time, place, or channel with the right message or content, is critical to profit optimization. In fact, it is the basis of the profit optimization model. If customers have favorable experiences, they are likely to remain loyal customers. Loyal customers attract other customers for the enterprise. The cycle keeps repeating itself.
DataMentors, Inc
30 Jun 2004
30 Jun 2004
Microsoft Word
14 Page(s)
White Paper

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