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Monetising the Mobile Content Plan
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This exclusive report for Computer Weekly readers by Juniper Research, offers a comprehensive briefing on the routes Mobile Network Operators (MNOs) taking to develop new business models.
Posted: 22 Mar 2013 | Published: 22 Mar 2013

ComputerWeekly.com

Gartner: CIO checklist for next-generation mobile strategies
sponsored by ComputerWeekly.com
ANALYST BRIEF: This article by Gartner analysts provides CIOs with a checklist of guidelines and questions to help businesses make the most out of the next generation mobile technology.
Posted: 31 Jul 2012 | Published: 31 Jul 2012

ComputerWeekly.com

Analyst Research IBM Synchronizes its Commerce 2.0 Strategy with ‘Smarter Commerce’ Initiative
sponsored by IBM
ANALYST BRIEF: In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C).
Posted: 17 Nov 2011 | Published: 31 Mar 2011

IBM

8 Seconds to Capture Attention: Silverpop's Landing Page Report
sponsored by Silverpop Systems Inc.
WHITE PAPER: It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
Posted: 08 Aug 2008 | Published: 01 Jan 2007

Silverpop Systems Inc.

Cross-Channel Commerce: A Consumer Research Study
sponsored by Oracle Corporation
WHITE PAPER: The number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers.
Posted: 25 Apr 2011 | Published: 25 Apr 2011

Oracle Corporation

Giving Customers Better Protection While Reducing Costs
sponsored by ThreatMetrix
CASE STUDY: This case study outlines a top e-commerce business and their strategy for preventing fraud, lowering costs and ensuring consumer trust.
Posted: 26 Mar 2014 | Published: 31 Dec 2013

ThreatMetrix

Retail Website Performance- Consumer Reaction to a Poor Online Shopping Experience
sponsored by Akamai Technologies
WHITE PAPER: Retailers must understand that the online shopper segment is continually maturing and be mindful of how this evolution influences consumers' expectations.
Posted: 07 Mar 2008 | Published: 01 Jun 2006

Akamai Technologies

Staples Case Study
sponsored by IBM
CASE STUDY: Staples set the bar for the office superstore when it first opened its doors in 1986. It now has the second-largest Internet retail revenue in the world with $10.2 billion in 2010 sales, 43% of the company's total revenue. This paper details how Staples delivered a much more personalized shopping experience to its online customers.
Posted: 25 Jul 2012 | Published: 21 Sep 2011

IBM

One Click Away: Where Does the Data Come From?
sponsored by LANSA
WHITE PAPER: Thirty-five percent of consumers say they would never use a mobile app again if it contained incorrect product data. This brief resource explores how the global standards body GS1 established the Global Data Synchronization Network (GDSN) as a means of combatting outdated, inconsistent product information.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

LANSA

Digital CRM and the Customer Experience
sponsored by IBM
EGUIDE: This e-guide from the experts at SearchCRM.com describes why digital technologies are proving to be the "next big thing" in the world of CRM, and explores the strategies that small businesses are using to stay competitive in e-commerce.
Posted: 24 Mar 2014 | Published: 24 Mar 2014

IBM
 
 
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