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Word-of-mouth Reports
 
The Human Face of Big Data: Data Driven
sponsored by ComputerWeekly.com
BOOK: Software engineers are transforming the daily lives of hundreds of millions of people for good and for ill, writes Jonathan Harris.
Posted: 18 Jan 2013 | Published: 18 Jan 2013

ComputerWeekly.com

Infographic: B2B Automation
sponsored by IBM
RESOURCE: In this infographic, see the stats that show how a lack of automation can hold you back, as well as the top benefits a B2B automation option brought organizations like yours, including 67% reduced costs, 45% increase in compliance with customer requirements, and more.
Posted: 16 Oct 2015 | Published: 16 Oct 2015

IBM

A New Age of Selling: Work Like a Network to Grow Your Business
sponsored by Microsoft
WHITE PAPER: How can sales organizations use technology to close more deals with less effort? Access now to see concrete examples of successful sales leaders who are transforming the way they sell their solutions.
Posted: 07 Apr 2016 | Published: 01 Jul 2014

Microsoft

Why a “textbook” approach to content marketing doesn’t work in Germany, and what to do about it
sponsored by NetPress
WHITE PAPER: Simply replicating a US or UK-oriented content marketing strategy in Germany, even in the local language, is extremely unlikely to succeed. Learn about the essentials to targeting the German audience and key difference between the largest Eurpoean market and the US and UK markets.
Posted: 21 Jun 2016 | Published: 21 Jun 2016

NetPress

Case Study: How Waitrose Enabled Easier Collaboration and Innovation
sponsored by Cloud Sherpas
CASE STUDY: This brief case study describes the strategy that allowed a retailer to share knowledge with thousands of people instantaneously. Discover how they were able to make everyday business processes more efficient, collaborate on documents to formulate ideas in real-time, and more.
Posted: 07 Mar 2016 | Published: 07 Mar 2016

Cloud Sherpas

Customer Intelligence in the Era of Data-Driven Marketing
sponsored by SAS
WHITE PAPER: This white paper discusses how to improve your customer intelligence with real-time data analytics that can enable quicker response to customer needs. Discover how a centralized marketing analytics platform can enable your enterprise to implement true "data-driven" marketing and gain invaluable insight into what your customers want.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

SAS

Marketing 2020: The Ultimate Marketing Study
sponsored by SAS
WHITE PAPER: Millward Brown Vermeer and several other organizations launched a multi-year study called Marketing 2020, an initiative gathered from over 10,000 marketers in 92 countries. Access and uncover a framework that defines marketing excellence. Plus, you'll find details on five drivers that market leaders use to structure marketing functions.
Posted: 23 Sep 2014 | Published: 23 Sep 2014

SAS

Why Intelligence is Key to Sales and Marketing Success
sponsored by Microsoft
EGUIDE: In this two-part expert guide, you'll learn how lead-scoring and analytics tools are helping sales teams to chase down promising leads, diagnose sales performance, and forecast business opportunities. You'll also discover why customer personalization is crucial to making a sale in 2015.
Posted: 12 Oct 2015 | Published: 12 Oct 2015

Microsoft

6 Steps to Smashing Silos in Your Business
sponsored by Teradata
WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
Posted: 16 Feb 2015 | Published: 16 Feb 2015

Teradata

Improving the Success of Your Enterprise's Email Marketing Campaigns
sponsored by Teradata
WHITE PAPER: This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata
 
 
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