Business of Information Technology  >   Business Processes  >   Marketing  >  

Word-of-mouth

RSS Feed    Add to Google    Add to My Yahoo!
Word-of-mouthReports
 
The Human Face of Big Data: Data Driven
sponsored by ComputerWeekly.com
BOOK: Software engineers are transforming the daily lives of hundreds of millions of people for good and for ill, writes Jonathan Harris.
Posted: 18 Jan 2013 | Published: 18 Jan 2013

ComputerWeekly.com

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Know What Customers Want Before They Do
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, which features John Lucker, Principal of Deloitte Consulting, learn how to create customer loyalty using data and sophisticated analytics, which, in turn, generate highly customized offers that reflect each customer's preferences, purchase history, and purchasing context.
Posted: 08 Apr 2014 | Published: 23 Aug 2013

Oracle Corporation

Move from Reactive to Proactive Business Process Management
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this white paper, learn about Enterprise Process Automation (EPA), which is designed to unlock your organization's potential for speed, efficiency, accuracy, and compliance by creating alignment across the business and technical silos within a company.
Posted: 18 Mar 2014 | Published: 31 Dec 2013

Hewlett-Packard Limited

Magic Quadrant for Marketing Resource Management
sponsored by IBM
ANALYST REPORT: Marketing resource management (MRM) can help you orchestrate and optimize internal and external marketing resources. In this Gartner Magic Quadrant report, see how top vendors in the MRM space such as SAP, IBM, Teradata, and more stack up against five top essentials of MRM.
Posted: 19 Feb 2014 | Published: 04 Feb 2013

IBM

The Connected Consumer and the New Decision-Making Cycle
sponsored by IBM
WHITE PAPER: This informative white paper offers an overview of the modern customer journey from attention to action, and describes how marketers must respond to the new ways customers form and make buying decisions. Discover the four key pillars of managing the customer journey.
Posted: 18 Feb 2014 | Published: 28 Feb 2013

IBM

Intel Distribution of Apache Hadoop: A Dell Partner for Dell/Hadoop
sponsored by Dell, Inc. and IntelĀ®
WHITE PAPER: This brief resource introduces an open source software platform that includes Hadoop components for distributed processing and big data management.
Posted: 21 Jan 2014 | Published: 31 Dec 2013

Dell, Inc. and IntelĀ®

Best Practices for a Lead Management Strategy
sponsored by Act On
WHITE PAPER: Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act On

Social Media: A Unified Strategy for Success
sponsored by Hootsuite
WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Hootsuite
 
 
Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement