Business of Information Technology  >   Business Processes  >   Marketing  >  


RSS Feed    Add to Google    Add to My Yahoo!
Word-of-mouth Reports
The Human Face of Big Data: Data Driven
sponsored by
BOOK: Software engineers are transforming the daily lives of hundreds of millions of people for good and for ill, writes Jonathan Harris.
Posted: 18 Jan 2013 | Published: 18 Jan 2013

Infographic: B2B Automation
sponsored by IBM
RESOURCE: In this infographic, see the stats that show how a lack of automation can hold you back, as well as the top benefits a B2B automation option brought organizations like yours, including 67% reduced costs, 45% increase in compliance with customer requirements, and more.
Posted: 16 Oct 2015 | Published: 16 Oct 2015


Business Process Management Design Guide
sponsored by IBM
WHITE PAPER: This e-book, produced by IT specialists, introduces BPM and its value, and goes onto to give an in-depth look at one BPM suite. Learn about the most important features to consider while selecting a BPM system.
Posted: 14 Sep 2015 | Published: 30 Apr 2015


Deloitte CIO Survey 2014
sponsored by
RESEARCH CONTENT: Deloitte's second global CIO survey assesses CIO's role in innovation, spending and technology priorities, and their relationship with the business.
Posted: 26 Sep 2014 | Published: 26 Sep 2014

ROI of Marketing Automation
sponsored by
EBOOK: This e-book explores how organizations power sales and marketing initiatives with marketing automation software by studying its return on investment (ROI).
Posted: 09 Jun 2015 | Published: 09 Jun 2015

10 Tips for Accelerating Your Pipeline
sponsored by
WHITE PAPER: This white paper describes 10 ways that marketing automation can help you to shorten the length of your sales cycle—without investing any additional time or resources.
Posted: 05 Jun 2015 | Published: 05 Jun 2015

Marketing Automation: How to Build a Sales and Marketing Ecosystem
sponsored by
EBOOK: This e-book explores how marketing automation creates a dynamic duo: sales and marketing working together hand-in-hand.
Posted: 09 Jun 2015 | Published: 09 Jun 2015

Why Intelligence is Key to Sales and Marketing Success
sponsored by Microsoft
EGUIDE: In this two-part expert guide, you'll learn how lead-scoring and analytics tools are helping sales teams to chase down promising leads, diagnose sales performance, and forecast business opportunities. You'll also discover why customer personalization is crucial to making a sale in 2015.
Posted: 12 Oct 2015 | Published: 12 Oct 2015


A Quick-Start Guide to Deploy an SMS Strategy for Business
sponsored by StrikeIron
WHITE PAPER: SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
Posted: 05 Jun 2014 | Published: 05 Jun 2014


Measuring Marketing Success: Know Each Customer In Context
sponsored by IBM
PRODUCT REVIEW: This resource introduces a pair of applications that assist organizations in more accurately measuring their marketing department's achievements and understanding where to make the most optimal investments.
Posted: 24 Feb 2015 | Published: 26 Nov 2014

Visit - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2015, TechTarget | Read our Privacy Statement