Achieving customer loyalty is a business goal shared by virtually every service provider. Prepaid subscribers present a greater challenge because the business model has no contracts or commitments. This paper examines the business and marketing strategies that service providers can deploy to create and build loyalty among prepaid customers.
Explore this e-guide to learn how the ITSM landscape is changing and how one vice president was able to gain efficiencies and focus IT services on processes that deliver business value by applying lean principles.
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