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Web Analytics

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ALSO CALLED: Usage Statistics, Analytics, Click-through Analysis, Customer Analytics, Click Through Analysis, Web Site Analytics, Web Usage Analysis, Usage Analysis, Click Stream Analysis, Internet Usage Analysis
DEFINITION: On a Web site, clickstream analysis (sometimes called clickstream analytics) is the process of collecting, analyzing, and reporting aggregate data about which pages visitors visit in what order - which are the result of the succession of mouse clicks each visitor makes (that is, the clickstream). There are two levels of clickstream analysis, traffic analysis and e-commerce analysis. Traffic analysis  … 
Definition continues below.
Web AnalyticsReports
76 - 100 of 108 Matches Previous Page  | Next Page
Big data: Lessons from the leaders
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This research from the Economist Intelligence Unit assess how far companies have progressed in their use of big data and examines how they can turn it to business advantage.
Posted: 14 Sep 2012 | Published: 14 Sep 2012

ComputerWeekly.com

Gartner: Context-aware computing
sponsored by ComputerWeekly.com
ANALYST BRIEF: Gartner analysts, William Clark, David W Cearley and Avivah Litan, explain how business can exploit context-aware computing and social media.
Posted: 01 Jun 2012 | Published: 01 Jun 2012

ComputerWeekly.com

Interactive Marketing eBook: It’s all about the Journey
sponsored by SearchCRM
EBOOK: No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey.
Posted: 06 May 2011 | Published: 06 May 2011

SearchCRM

Presentation Transcript: Learn How Bango Meets Their Big Data Challenge
sponsored by Infobright, Inc.
PRESENTATION TRANSCRIPT: This presentation transcript explains the growth in unstructured and machine-generated data, and addresses the fact that database technology has not been able to keep up. Learn how web analytics tools don't always work and about emerging technologies created to deal with aspects of big data.
Posted: 30 Nov 2012 | Published: 30 Nov 2012

Infobright, Inc.

Web Analytics for a Digital World: Tips and Tricks for an Effective Strategy
sponsored by Infobright, Inc.
PRESENTATION TRANSCRIPT: The need for effective Web analytics has never been greater -- yet most organizations are analyzing variables that simply don't mean anything, such as number of page views or time on site. This transcript provides insight on why these methods fall short and introduces a two-tiered approach that provides users with more insightful reports.
Posted: 19 Sep 2012 | Published: 01 Sep 2012

Infobright, Inc.

The Social-Powered Enterprise
sponsored by Salesforce.com
EBOOK: This e-book is designed to help you embrace the rise of social media, to harness its power and put it to work throughout the company. It’s based on our experience helping thousands of companies put the power of social media to work. It also discusses the benefits of social-powered selling, including greater reach and better close rates.
Posted: 07 Feb 2012 | Published: 06 Feb 2012

Salesforce.com

The Social Sales Revolution
sponsored by Salesforce.com
EBOOK: This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%.
Posted: 07 Feb 2012 | Published: 06 Feb 2012

Salesforce.com

The Current State of Business Analytics: Where Do We Go From Here?
sponsored by SAS
RESEARCH CONTENT: In this study, gain insight into the current state of business analytics in today's organizations
Posted: 08 Nov 2011 | Published: 08 Nov 2011

SAS

Managing the Challenges of Email Marketing
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: The ideal email marketing technology solution provides the best of both worlds: timely data access to develop segmented and personalized content, plus offloading the responsibility for managing the delivery infrastructure, and ensuring deliverability. This brief paper explores the brains and beauty of successful email marketing.
Posted: 06 May 2011 | Published: 06 May 2011

Unica Corporation - An IBM Company

The State of Marketing 2011: Unica’s Annual Survey of Marketers
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market.
Posted: 06 May 2011 | Published: 06 May 2011

Unica Corporation - An IBM Company

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.
Posted: 06 May 2011 | Published: 06 May 2011

Unica Corporation - An IBM Company

Cognitive Match Drives Up Relevance and Conversion Results With Calpont InfiniDB
sponsored by Calpont
WEBCAST: The need to respond to click through and check out processes can require reaction times of a second or less. With exploding amounts of data, Cognitive Match was able to meet these demands with the Calpont InfiniDB columnar database. In this session you will learn about how to meet the demands of analytic data use.
Posted: 11 Mar 2011 | Premiered: Mar 11, 2011

Calpont

The Shortcut Guide to Assuring Website Performance through External Web Monitoring
sponsored by Neustar®
EBOOK: Businesses have become dependent on Web sites and RIAs. As dependency increases, so does the complexity of Web site systems and expectations on service delivery. This book offers a detailed look at external monitoring, how to leverage monitoring to protect your brand and a roadmap for implementing and maintaining an external monitoring process.
Posted: 15 Oct 2010 | Published: 15 Oct 2010

Neustar®

Roadmap for Effective Performance Monitoring at a Reduced Cost
sponsored by Neustar®
WHITE PAPER: This document provides a roadmap for web delivery teams to reduce operational expenditures, and shows how to improve the effectiveness of critical information required for decision-making for Internet services.
Posted: 11 Feb 2010 | Published: 11 Feb 2010

Neustar®

Do-It-Yourself Business Intelligence Done Right: The Secret Sauce is SaaS
sponsored by myDIALS Inc.
PRESENTATION TRANSCRIPT: This Presentation Transcript, featuring Forrester Research, explains how Software as a Service business intelligence can deliver a more cost-effective way to get relevant information to those who need it faster than traditional business intelligence can.
Posted: 18 Dec 2009 | Published: 18 Dec 2009

myDIALS Inc.

Sun Business Intelligence Solution for Web Infrastructure
sponsored by Sun Microsystems, Inc.
PRODUCT OVERVIEW: The combination of Sun Open Storage and the commercial open-source Infobright data warehousing and Pentaho business intelligence and ETL software packages dramatically lowers the cost of entry and simplifies deployment of a powerful, sophisticated BI infrastructure.
Posted: 12 Oct 2009 | Published: 09 Oct 2009

Sun Microsystems, Inc.

E-Book: Taking Action on Analytics - Using Data for Customer Loyalty and Retention
sponsored by Infor CRM
EBOOK: In this E-Book, hear from analysts and experts about recent trends in customer data and learn how winning organizations are truly taking action on analytics. Learn about the challenges that many organizations face when establishing and maintaining customer data management and retention programs and how to meet those challenges head on.
Posted: 09 Sep 2009 | Published: 09 Sep 2009

Infor CRM

Tips from the Trade – Competing on Web Analytics
sponsored by SAS
WEBCAST: The online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics.
Posted: 20 Aug 2009 | Premiered: Aug 20, 2009

SAS

Quicktour Demo: Key Differentiators between Microstrategy and Hyperion
sponsored by MicroStrategy Incorporated
WHITE PAPER: This tour provides an overview of MicroStrategy platform's uniquely powerful enterprise BI capabilities and illustrates the 12 key differentiators between MicroStrategy and Hyperion.
Posted: 26 Nov 2008 | Published: 26 Nov 2008

MicroStrategy Incorporated

Quicktour Demo: Key Differentiators between Microstrategy and Information Builders
sponsored by MicroStrategy Incorporated
EGUIDE: This tour provides an overview of MicroStrategy platform's uniquely powerful enterprise business intelligence capabilities and illustrates the 12 key differentiators between MicroStrategy and Information Builders.
Posted: 26 Nov 2008 | Published: 26 Nov 2008

MicroStrategy Incorporated

The Essential Guide to Protecting Essential Information
sponsored by Websense, Inc.
PRODUCT LITERATURE: Read this whitepaper to learn how your organization can implement threat protection and powerful policy-based control over sensitive data and remain safe and productive while using the internet to its full potential.
Posted: 19 Nov 2008 | Published: 19 Nov 2008

Websense, Inc.

Convergence of Sales and Marketing
sponsored by Neolane Inc.
WHITE PAPER: This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).
Posted: 14 Oct 2008 | Published: 14 Oct 2008

Neolane Inc.

Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages
sponsored by Bronto Software
WHITE PAPER: A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

NetAcuity: The Industry Standard for IP Intelligence Technology
sponsored by Digital Element
PRODUCT OVERVIEW: NetAcuity IP Intelligence provides the most comprehensive set of IP data available for targeted online advertising, content localization, geographic rights management, local search optimization, local ad serving, and enhanced analytics.
Posted: 31 Jan 2008 | Published: 29 Jan 2008

Digital Element
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WEB ANALYTICS DEFINITION (continued): …  operates at the server level by collecting clickstream data related to the path the user takes when navigating through the site. Traffic analysis tracks how many pages are served to the user, how long it takes pages to load, how often the user hits the browser's back or stop button, and how much data is transmitted before a user moves on. E-commerce-based analysis uses clickstream data to determine the effectiveness of the site as a channel-to-market by quantifying the user's behavior while on the Web site. It is used to keep track of what pages the user lingers on, what the user puts in or takes … 

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