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Web 2.0

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DEFINITION: Web 2.0 (or Web 2) is the popular term for advanced Internet technology and applications including blogs, wikis, RSS and social bookmarking. The two major components of Web 2.0 are the technological advances enabled by Ajax and other new applications such as RSS and Eclipse and the user empowerment that they support. Web 2.0 in the Enterprise: An Analyst's Perspective -- Click here to read the white  … 
Definition continues below.
Web 2.0Reports
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Social Intelligence Approaches to Support Four Core Customer Scenarios
sponsored by Hewlett-Packard Company
WHITE PAPER: This paper outlines some of the best methods for deploying social intelligence to support your CRM strategies. Read this and learn how the right social intelligence can help you win new customers, retain existing customers, reduce the cost of customer management and more. Also, discover specific use cases of social intelligence.
Posted: 03 Apr 2013 | Published: 03 Apr 2013

Hewlett-Packard Company

Social Media Analytics: How to dramatically improve the capabilities within your organization
sponsored by IBM
WHITE PAPER: Much of the potential from social efforts isn't fully realized due to an underinvestment in, or misunderstanding of, social analytics. This resource will help you advance your understanding and capabilities in social analytics. Continue on to learn the keys to your social analytics success and explore the four phases of a complete social strategy:
Posted: 11 Feb 2013 | Published: 11 Feb 2013

IBM

Social Media Analytics - Making Customer Insights Actionable
sponsored by IBM
WHITE PAPER: This white paper will examine the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels.
Posted: 11 Feb 2013 | Published: 31 May 2011

IBM

IBM Social Analytics: The science behind social media marketing
sponsored by IBM
WHITE PAPER: Access this white paper to learn how savvy marketing professionals are using new technologies to learn about their customers' attitudes, preferences and buying habits from what they say publically, available on social media and through the full range of interactions that can be recorded, measured, and analyzed.
Posted: 11 Feb 2013 | Published: 31 Dec 2011

IBM

Achieving customer loyalty with customer analytics
sponsored by IBM
WHITE PAPER: This white paper explores how you can build strong customer relationships in this age of social media and maintain loyal customers who will not only provide you with their valuable business, but also share their enthusiasm online with their peers.
Posted: 11 Feb 2013 | Published: 31 Oct 2012

IBM

TDWI Best Practices Report - Customer Analytics in the Age of Social Media
sponsored by IBM
WHITE PAPER: This TDWI Best Practices Report examines organizations' current practices and future plans for customer analytics technology strategies, with a special focus on how organizations are adapting to challenges- and potential- of social media.
Posted: 11 Feb 2013 | Published: 31 Dec 2012

IBM

Information Optimization Transformation Experience Workshop
sponsored by Hewlett-Packard Limited
WHITE PAPER: Many organizations continue to struggle with basic BI competencies, such as information quality, data integration, governance, and accessibility. Read on to learn how you can benefit from an online Big Data workshop where your business and IT leaders can collaborate on the latest strategies and trends about strategic information management.
Posted: 24 Jan 2013 | Published: 24 Jan 2013

Hewlett-Packard Limited

The Human Face of Big Data: Data Driven
sponsored by ComputerWeekly.com
BOOK: Software engineers are transforming the daily lives of hundreds of millions of people for good and for ill, writes Jonathan Harris.
Posted: 18 Jan 2013 | Published: 18 Jan 2013

ComputerWeekly.com

Advancing Your Digital Marketing Strategy with Webtrends Analytics
sponsored by WebTrends
WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
Posted: 18 Apr 2013 | Published: 18 Apr 2013

WebTrends

Enterprise API Management Reference Architectures For Delivering Enterprise APIs for Web & Mobile
sponsored by Vordel now part of Axway
WHITE PAPER: In this white paper, discover how your enterprise can embrace and leverage APIs to improve access and stay relevant in a changing world of user experience, both in terms of consumers and in terms of enterprise use.
Posted: 17 Apr 2013 | Published: 17 Apr 2013

Vordel now part of Axway

Online Testing for Site Optimization: 101
sponsored by WebTrends
WHITE PAPER: Web site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization.
Posted: 16 Apr 2013 | Published: 16 Apr 2013

WebTrends

Ensuring Success with On-site Testing and Targeting
sponsored by WebTrends
WHITE PAPER: Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes.
Posted: 16 Apr 2013 | Published: 16 Apr 2013

WebTrends

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans
sponsored by WebTrends
WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

Information Optimization Transformation Experience Workshop
sponsored by Hewlett-Packard Company
WHITE PAPER: Many organizations continue to struggle with basic BI competencies, such as information quality, data integration, governance, and accessibility. Read on to learn how you can benefit from an online Big Data workshop where your business and IT leaders can collaborate on the latest strategies and trends about strategic information management.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

Hewlett-Packard Company

Taking Control with Marketing Optimization
sponsored by WebTrends
WHITE PAPER: Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

Landing Page Optimization: Best Practices to Lift Conversion
sponsored by WebTrends
WHITE PAPER: Your landing page is the first thing customers see when interacting with your brand online, and whether or not they are drawn into your site can make or break your campaign. Check out this white paper to learn best practices for landing page optimization, compare strategies for page testing, and more.
Posted: 11 Apr 2013 | Published: 31 Jan 2013

WebTrends

Connect the Online Customer Experience with Oracle WebCenter Sites
sponsored by Oracle Corporation
VIRTUAL ENVIRONMENT: In order to survive today's cut-throat business world, providing stellar customer experiences is a must. Watch this webcast to learn the importance of a personalized, interactive online experience and discover how the ideal online presence can separate you from your competition.
Posted: 03 Apr 2013 | Premiered: 03 Apr 2013

Oracle Corporation

Mobile, Social, Analytics Offer Promise but Demand New Metrics
sponsored by IBM
EGUIDE: A successful social media analytics endeavor involves changing your business practices and metrics in order to adapt to these new technologies.  This expert e-guide explains how your organization should rethink metrics in order to maximize the value of social technologies, analytics, and mobile devices.
Posted: 15 Mar 2013 | Published: 15 Mar 2013

IBM

For Unwary Users, Social Media Data Analysis Can be an Unfriendly Task
sponsored by IBM
EGUIDE: Social media analytics can help you gain valuable insights into your business, but it can also be a waste if not implemented properly. Read this expert e-guide to learn about the typical pitfalls of companies when deploying a social media analytics program and get advice on how to avoid them.
Posted: 15 Mar 2013 | Published: 15 Mar 2013

IBM

ROI, Budgets Prevent Companies' Embrace of Social Media Analytics
sponsored by IBM
EGUIDE: Many companies are still avoiding implementing social media analytics, despite the renowned benefits it can provide a business. This expert e-guide describes some of the main reasons that companies are hesitant to start a social media analytics endeavor.
Posted: 15 Mar 2013 | Published: 15 Mar 2013

IBM

Using Social Media Monitoring Tools Starts with Business Connections
sponsored by IBM
EGUIDE: This expert e-guide explains what you need to know for getting the most from your social media analytics tools and provides useful tips for integrating social media into your analytics landscape.
Posted: 14 Mar 2013 | Published: 14 Mar 2013

IBM

Using Social Media to Win Over Customers
sponsored by SearchCRM
EBOOK: While many businesses are eager to join their customers at the social media party, doing so without the proper internal processes in place could spell disaster. In this brief expert e-book, you can learn how to create a successful social CRM initiative (and valuable customer relations) through implementing the right processes and technologies.
Posted: 12 Mar 2013 | Published: 12 Mar 2013

SearchCRM

Developing the right social CRM strategies for improved customer service
sponsored by Avaya
EGUIDE: Today's exclusive resource examines that steps businesses should take to ensure the seamless integration of social CRM into existing tools and processes. Discover the value you can glean from analyzing and nurturing customer feedback from social media channels.
Posted: 19 Feb 2013 | Published: 19 Feb 2013

Avaya

3-2-1 Contact the Call Center
sponsored by SearchCRM
WHITE PAPER: Contact centers can't live in the past. This three-part handbook offers insight into how contact centers can modernize an agent's tools to meet the demands and needs of customers whose mobile and social empowerment has put companies in the virtual hot seat.
Posted: 31 Jan 2013 | Published: 31 Jan 2013

SearchCRM

Network Management Planning Guide
sponsored by BlueCoat
EGUIDE: Read this E-Guide to learn about new trends in network management and how Web 2.0, SOA, and other platforms are changing management requirements.
Posted: 27 Dec 2012 | Published: 26 Jun 2009

BlueCoat
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WEB 2.0 DEFINITION (continued): …  paperTim O'Reilly is generally credited with inventing the term, following a conference dealing with next-generation Web concepts and issues held by O'Reilly Media and MediaLive International in 2004. O'Reilly Media has subsequently been energetic about trying to copyright "Web 2.0" and holds an annual conference of the same name. There is, however, some dispute about whether O'Reilly is responsible for the original coinage. Joe Firmage, for instance, used Web 2.0 to describe using the World Wide Web as a platform in 2003.One of the most significant differences between Web 2.0 and the traditional … 
Web 2.0 definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

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